Supply Chain Verification
All food system companies employ
some level of quality assurance and supply chain verification—from HACCP
plans to a bill of lading. Fewer companies, however, go beyond the one-step
forward, one-step back record keeping required under the 2002 Bioterrorism Act
to require source identification, quality
assurance, food safety, food defense and
related requirements from retail to the
farm. Having standards is a step forward,
ensuring that those standards are consistently met is what supply chain verification really means. At its core, supply
chain verification can be thought of as
management by objectives brought to
bear on a company’s supply chain. The
objectives are relatively straightforward:
• All ingredients or products are as in-
tended, with no accidental, inten-
tional or economic adulteration.
• Ingredient or product handling, transportation and processing maintain
product quality and safety.
• Every product or input can be rapidly
traced back to its source.
These may sound like “food system
for dummies” requirements, but it is
how the objectives are translated into
sensible and verifiable measures of system performance that they form a more
robust approach to crisis prevention and
preparedness. The extent that a food firm
can drive these objectives and, importantly, the performance measures, all the
way through their supply chain will dictate how prepared it is to prevent, and if
necessary respond to, accidental or intentional food contamination.
Avoiding Adulteration
Wheat gluten, sunflower oil and infant formula economic adulteration
events illustrate how quality standards
can apparently be met while still exposing consumers to potential risk. The
wheat gluten contamination is a particularly challenging example as the product
still met the protein content quality standard because the method generally used
is an indirect measure of protein content.
The Kjeldahl method specified for apparent protein content measures total nitrogen, so the melamine contaminant
enabled the product to meet that stan-
dard to the economic gain of the supplier. In some cases, this type of contamination can be anticipated by prior
events, but having a quality assurance
test protocol that verifies the absence of
anything that isn’t supposed to be there
isn’t realistic. Until a “Star Trek Tri-corder” is available, having the user of
the product verify that their supplier is
operating in a manner that will yield the
desired product is the only reasonable
approach. This includes objective measures of food quality
and safety, but it is
not limited to those.
Third-party in-spections/audits are
invaluable, but not
infallible. If a retailer
requires the supplier
to undergo unannounced third-party
audits, they may
very well catch any
issues before they
cause a problem. If
that supplier, however, receives input material that is adulterated, then the audit might not find it
until the product has quality or safety issues in the marketplace. One frequent
concern with audits is their proliferation
rather than their absence, with firms having to undergo multiple audits to meet
customer demands. There are efforts un-derway to come up with coordinated approaches to supplier auditing to help
reduce the burden of audits while increasing their utility. Examples include
the Global Food Safety Initiative (GFSI)
and GMA-SAFE. Participation in these
programs will need to increase, however,
to meet consumer expectations on the
safety of the food supply while also managing the cost of audits given that GMA-SAFE includes 2,103 plants (five
inspected in 2007) and GFSI membership is at 415 companies, with only three
in China and over 150 of them retailers.
For something like the wheat gluten
contamination, periodically conducting
more detailed product analyses could
also be part of the program. This is especially true if there is information indicating that there have been problems with
that supplier or that type of product in
the past, as was the case with the contaminated wheat gluten. It may also be
appropriate to conduct more detailed
product analyses if supply situations require sourcing a product outside of a
company’s normal supply chain.
Preventing System Failure
The Castlebury, Cadbury and Peter
Pan foodborne illness events are exam-
ples of product processing failures lead-
ing to consumer illness. These represent
a different type of
challenge in that a
supply chain verifi-
cation program,
even with third-party
inspections and re-
lated food safety per-
formance
requirements, may
well not uncover the
issues until the prod-
uct is already in con-
sumers’ hands. From
what has been made
public of the three
events, the challenge here was accepting
results from quality assurance as being
still quality product, when in fact there
was enough unusual data to suggest that
a more detailed investigation for potential food safety problems was warranted.
When a system is at that point—it has already failed and the consequences are
just waiting to roll in. If neither the company nor their supplier emphasizes the
importance of food safety and the need
to invest in it, efforts are unlikely to yield
acceptable results.
In some cases, part of the problem is
the cost and reputation penalty of dealing with what may appear to be minor
processing or related problems. To borrow from Rudy Guliani’s approach to
crime reduction in New York City, if you
focus on and fix the small problems that
occur regularly (broken windows), you
can reduce the possibility of bigger problems in the future (felony crimes). An active supply chain verification program is
similar—by identifying and resolving the
small quality or other issues that occur
randomly, the overall supply chain is increasingly strengthened to avoid food
(continued on page 57)
“Each food or food ingredient
presents different challenges
when it comes to how to
handle a suspected
foodborne illness outbreak or
product recall.”