This year, consumer interest has
focused more than ever on
“social responsibility” and
sustainability for all industries,
including agriculture. The media
have been quick to publicize large
meat recalls that are associated with
humane handling or food safety
concerns. Increasingly, consumers are
looking closer at labels and becoming
more aware of the potential (or
perceived) advantages of making
conscious choices. Included in
these choices is an interest in
knowing the welfare of the animals
used for meat production. Labels such
as “Animal Welfare Approved,” “Certified
Humane Raised and Handled” and
“American Humane Certified™” suggest that
purchase of these products will provide assurances
regarding the care and treatment of the animals. Does
the welfare and humane treatment of food animals really
affect the safety of the product? You bet!
From the moment of conception until the meal is served,
producers and processors can provide the care, husbandry and
attention to welfare that will assure the meat we eat is safe and nutritious,
as well as accepted and appreciated by the consumer.
FEBRUARY MARCH 2009
