dling and animal welfare is the aspect
of consumer perception. Consumers
need to be educated regarding animal
needs versus “anthropomorphic” expectations of animal comfort. Many organizations, such as the National
Cattlemen’s Beef Association, the National Pork Board and the National
Chicken Council, work to educate
United States consumers regarding
modern agricultural production. In
Canada, the major agricultural
provinces have established proactive,
nonprofit organizations designed to
provide an educational link between
the industry, producers and consumers.
Established in 1992, the Farm Animal
Council of Saskatchewan Inc. (FACS) is
the first industry-supported, member-ship-based, nonprofit, provincial organization established to collectively
represent the livestock and poultry industries regarding animal care issues.
Our industry needs to become more
proactive and transparent, sharing success stories among constituents, colleagues and consumers.
Erika L. Voogd, M.S., is president of Voogd Consulting, Inc., West Chicago, IL. She is currently working as an independent consultant specializing in global assistance to the meat industry. Her expertise includes animal welfare, food safety, HACCP, quality assurance,
sanitation and USDA regulatory compliance. She received a Master’s degree in Meat Science
and a Bachelor’s degree in Animal Science from the University of Illinois.
1. Appleby, M. C. and B. O. Hughes. 1997. Introduction, in Animal Welfare. Edited
by M. C. Appleby and B. O. Hughes. Wallingford: CAB International.
2. Fulwider, W. K., T. Grandin, B. E. Rollin, T. E. Engle, N. L. Dalsted, and W. D.
Lamm. 2008. Survey of Dairy Management Practices on One Hundred Thirteen
North Central and Northeastern United States Dairies. J. Dairy Sci. 91:1686-
3. Grandin, T. Hoard’s Dairyman, October 10, 1999.
4. Voisinet, B. D., T. Grandin, J. D. Tatum, S. F. O’Conner, and J. J. Struthers. 1997.
Feedlot Cattle with Calm Temperaments Have Higher Average Daily Gains than
Cattle with Excitable Temperaments. J. of Animal Sci. 75: 892-896.
5. Allerson, M., J. Deen, T. Ward, and M. Wilson. Sow health: Lameness not just a
cow issue. Feedstuffs 80: 22-28.
6. Almeida Paz, I. C. L., et al. 2008. Study on the bone mineral density of broilers
suffering femoral joint degenerative lesions. Rev. Bras. Cienc. Avic. 10:103-108.
8. Pollan, M. New York Times Magazine, December 16, 2007, [see
November 3-4, 2009
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