Ensuring
Safe
Produce from
Farm
to Fork
in Europe
By Vlasta Piližota, Ph.D.
Recognition of the importance of routine fruit and
vegetable consumption, together with a marked
increase in the year-round availability of fresh produce globally, has contributed to a substantial increase in the consumption of fresh produce in
recent years. In addition, many consumers consider themselves to be vegetarians. A high intake of
fruit and vegetables in the diet is positively associated with the prevention of certain diseases
[e.g., The World Health Organization (WHO)
