By Pat Conroy, Frank Oehl and Craig Henry, Ph.D.
Leading food industry chief executive officers (CEOs) and their staff know that their foremost challenge and
focus is to provide safe food and protect the
consumer. The next challenge is to protect their
brand and make their business as successful as
Deloitte & Touche LLP’s recently expanded
2011 Consumer Food and Product Insights Sur-
vey clearly highlights how consumers watch for
recalls and defective product information in-
volving anything they may bring into their
home. From spinach and peanut butter to cribs
and bisphenol A-laden plastics, several safety
and recall stories have filled television screens
and hit close to home over the past few years.
Thus, perhaps unsurprisingly, 73% of respon-
dents in the survey reported that they are more