“Tradition, Quality and European Taste”
Campaign on European Meat Safety
Europe is the world’s second-leading manufacturer of pork and its third-leading manufacturer of beef. Meat production is a
basic branch of the European economy, making
meat one of the essential diet ingredients
in Europe and an important component of
traditional dishes. Therefore, the quality and
taste of meat has always been of great importance; animal
breeding, improving processing methods as well as increasing
safety standards and production quality are top priorities.
Considerable European experience in breeding meat animals is
supported by a wide-ranging, science-based food safety control
system.
European meat production traditions and care for the
quality and taste of meat have inspired the preparation of a
2-year campaign called “Tradition, Quality and European Taste”
that is running simultaneously in three markets: U.S., South
Korea and Vietnam. The project is funded by the European
Union;(EU);and;the;Republic;of;Poland.
This campaign is of an informative and promotional nature,
endorsing fresh, cooled or frozen beef and pork and food
preserves based on these products. It continues the “Table
A focus on
Full of Tastes” campaign conducted between
2008 and 2009 in the U.S. and South Korea.
The “Tradition” program is intended to spread
knowledge about the export of European meat
to individual markets, while taking into account
regulations effective in those market areas.
The campaign primarily targets distributors,
wholesale customers, importers, local manufacturers and food
processing companies as well as sector associations. Informative
and promotional activities present issues related to quality,
safety of European meat production and animal breeding
conditions through production standards to EU certification
systems.
European meat
safety
Food Safety Policy in the EU: Implications
Worldwide
Food safety policy of the European Commission is mainly
aimed at ensuring high levels of consumer interest and health
protection. A white paper issued in 2000 marked the beginning
of work on the EU-integrated food safety system, which
stipulated reforms of the European food law, established the
European Food Safety Authority (EFSA) and determined a set
