nies began to view this regulation as
one of their key paths to sustainability?
What would the effect be if the stakeholders revised and improved their
best practices, so that consumers would
be assured and confident that food
products were transported safely and
Using the rule as another way to
invest in their employees, improve their
financial strength, and steward their
respective areas of natural resources,
these businesses can turn something
seemingly cumbersome into a true and
While the following are not new
ideas, applying them to STR compliance efforts may re-center current efforts
in companies that are somewhat lost
in their implementation process, and
perhaps these suggestions will encourage
others to get going on their plans.
Have serious and open discussions
with all the company’s employees. Insist
on candid conversations about what
STR compliance is and what it should
look like in practice.
One common characteristic of organizations that do not have food safety
plans is that they have chosen the “
ostrich” route. Their heads are in the sand;
they are clearly comfortable with not
knowing, sometimes willfully ignoring,
how the rule applies to their company.
And then there are a few companies
that are telling the “emperor” that he is
dressed and ready for a compliance inspection. It can be a challenge to point
out to the leaders of some companies
that serious gaps exist in food safety
plans. These leaders may be setting
themselves up for exposure of the worst
kind if they choose not to give serious
attention to this regulation.
To facilitate the level of communication discussed above, a change in the
overall atmosphere of a company may
be needed to achieve the best results.
People need to know that it is OK to ask
questions, seek advice, and report problems.
Sometimes, a salesperson in a food company may not have had any transportation experience, so it is important to train and support that individual in complying
with specific protocols. Or the situation could be turned the other way around,
where a logistics person knows nothing about why a specific product should be
transported a certain way. Everyone in the organization needs to understand how
their job affects the overall food safety compliance of the company and those eating
the food they transport.
Actually, STR compliance should be integrated in all areas of all companies.
Sales, logistics, marketing, legal, and food safety are all part
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(continued on page 66)